A Product Market Fit Show | Startups & Founders

Every founder has 1 goal: find product-market fit. We interview the world's most successful startup founders on the 0 to 1 part of their journeys. We've had the founders of Reddit, Gusto, Rappi, Glean, Cohere, Huntress, ID.me and many more.

 We go deep with entrepreneurs & VCs to provide detailed examples you can steal.  Our goal is to understand product-market fit better than anyone on the planet. 

Rated one of the world's top startup podcasts.

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Recent Reviews
  • Diane P 🤗
    Invaluable Resource
    Love this podcast! As a founder working toward PMF, I’m incredibly grateful for the insights and inspiration this show provides. Keep up the excellent work, Pablo!
  • Shawng6am
    Super helpful!
    This is one of the best podcasts I’ve found thus far. Super helpful for me as an early / planning stage non-technical founder. Thank you, Pablo and team!
  • AG Startup
    Must listen for founders and Engaging conversations
    If you are a founder, you can learn so much from these podcasts. Especially the failed startups!
  • Mrjoeshi
    Jack was phenomenal
    It’s like I was listening to an episode created by the Onion. Hilarious, scary, depressing, brutal, and infuriating. But seriously are you serious? Profound irony and great respect for the humor and for calling out the hypocrisy like this. Or maybe he’s the insider and this is reality and all of us founders are suckers…. And then I googled this guy.
  • TravelingA
    Tactical
    Excellent questions and speed or hits. Bang bang bang bang keep em coming.
  • Stu Regina
    Both sides of the story
    What I like about this show is that it gives both sides of the story. There are numerous podcasts out there about successful startups and how they’ve gone from rags to riches to become unicorns, highlighting their success, but this show talks about the dark side, highlighting those who struggle mightily to get things off the ground, putting time and treasure into their life’s work. Warning: Listening to this can also be emotional for those who are still struggling.
  • Mdoetrr
    Great Podcast
    This is a great podcast with excellent insight for Founders
  • michael92130hal
    Excellent insights
    I’ve really been enjoying this content. Great insights for entrepreneurs!
  • Hizzokizzo
    Usable content
    I listen to every show in its entirety. Great questions and the guests really open up with very specific information that I can apply to my own startup. I'm in the trenches of trying to find our product market fit and this show is great education and inspiration.
  • mikesaurbaugh
    Great content and a lot of market insight
    Educational, and forward thinking to give you a good understanding of what has been happening and trends to be aware of.
  • MasonsReviews
    Great show
    Amazing content!
  • AV Financial
    Amazing to say the least!
    Great questions and clarity of subject matter! The guests are always awesome and ready to inform! I love that I found this show #VentureBuilder
  • Happy_Dad 23
    Very informative
    Love this podcast. Look forward to the new episodes every week. 🚀
  • mattcantstop
    Loved the Uride episode
    More episodes like this please of scrappy founders.
  • Turkel Karimli
    A true gem
    Ton of practical insights per episode. Also, very inspiring stories!
  • AnonymousAndrewPodcast
    No Non sense
    At first, I wasn’t sure what the actual topic of this podcast was but like an all podcast, you have to listen to a few episodes. Pablo is a straightforward no nonsense podcaster. No music, no intro no bumpers and at first I thought how un creative but as I listened, I realized he has a message and something for everybody to learn. I thought I would listen to two episodes and I find myself still listening. Great job Pablo. I actually learned something today.
  • TexasCraig
    Think through and be realistic
    I loved the episode about recruiting and retaining A players. Thinking about the behavior you’re incentivizing was so spot on. But even more so was being realistic about the type of senior talent you can recruit. Great lessons
  • AnaMurbyWrites
    Very informative
    This is a great show for those who need the specific information. This isn’t my usual type of podcast that I listen to but it was informative and the host has a relaxed tone which made it easy to stay focused. The host knows his stuff which makes this a great podcast to listen to if you are needing information for your start up.
  • GoDjMike
    Best PMF Podcast Out There
    I’m an ex-founder, sometimes a PM, and always a fan of exploring the mystery and magic of PMF. This is the type of show where you listen with entrepreneurs and investors alike to the stories of intellectual curiosity and survival. That sounds pretty academic, but I listen to this show for fun and happen to learn a lot along the way.
  • anoop.r
    Superb show
    Very inspiring to listen to founders talk about their journeys, and love the interviews that Pablo does.
  • timmshor
    Pure Signal
    Pablo’s genuine interest in having a conversation with his guests, who are highly successful but not the typical high-profile guests riding the podcast circuit, is what makes this show special. That he doesn’t have ads in his podcast also signals that he’s doing the podcast to deliver exceptional value to listeners. There are many podcasters who claim to be financially independent and gurus who ruin the listener experience with mid-roll ads (I’m looking at you, ‘My First Million’).
  • Phillip Collins 12
    Stellar content
    Pablo does absolutely awesome work, love listening to this pod!
  • Grub7777
    Awesome insights for founders
    Great insight for founders, very very good interviewer, knowledgeable guests with experienced that relevant or early states startups
  • Greg Uspensky
    great job guys
    love this pod
  • GaNatron
    Fantastic ep on storytelling with Matthew Dicks
    Bring him back again
  • snoopdoggydogg1
    Best show for founders
    I listened to one podcast from this show that was unbelievable, and then another. Thank you so much for having this show, booking great founders, and asking them great questions. And a huge thank you to the founders who took their time to help founders on the come up.
  • Pip1385
    For Founders Looking To Go From Zero to One
    I learned about the PMF Show from a friend that liked one of Pablo’s LinkedIn posts. As a 3x Founder, I listened to a lot of start-up orientated shows…but this is one of the first that particularly discusses the nuances of getting from zero to one (which for a lot of early stage founders is the most fun, and also most difficult). There’s some great conversations like the one with Dane (former CEO of Squarespace) on solving the biggest pain point for your customers (even at the expense of margins and being a full SaaS solution) or with Scott from Spellbook on getting TTV to Zero and getting that emotional reaction to find your PMF.
  • Ejahanpour
    Awesome guests, Great discussions
    As a new entrepreneur who is seriously thinking about transitioning from big tech to startup ecosystems, I have found the topics really interesting. Some of the guests had similar path as mine and it’s great to hear their experiences. Keep up the great work Pablo!!
  • martyman989
    Awesome
    Great conversations about a core startup problem. Keep up the great work!
  • ThomasHadley223
    A must for anyone in startups or product
    Pablo is tackling one of the most important topics in the startup world, arguably the key for success - PMF. I listen religiously to his podcasts which always have incredible guests across diverse industries which I can learn from. Can’t recommend this podcast enough to guide a founder in his journey.
  • NewYorkFinest315
    Short and Sweet
    I appreciate the simplicity of this show—it's just the right length to keep me engaged without overwhelming me with information, allowing me to take away 1-2 key points.
  • Iggybrady
    Heck Yeah!
    This is the podcast I’ve been looking for! As a curious early entrepreneur, this podcast has helped me skip many mistakes I would have made
  • TommyDerry
    Great show, practical advice
    Love the show, especially the short form podcasts, great advice delivered promptly when you’re wearing ten hats!
  • adream7777777
    Dope
    Good pmf advice
  • EddieCa21
    Learned about from this podcast
    Lots of great info if your a start up looking to raise. Would definitely recommend.
  • 294ued
    Great unfiltered stories
    Good for anyone at a start up or starting a new product line
  • Mr. J Bones
    Outstanding resource for founders
    I stumbled upon this podcast as if by divine guidance. Pablo is clearly passionate about helping founders. Every episode offers something helpful and inspirational. If you’re a new founder, aiming to be one, or if you’re an existing one challenged to find hand-in-glove fit between your offering and the market, is podcast is a must.
  • ~DangerMouse~
    4x Founder - This is the Real Shizzle
    I’m a 4x founder - with successful exits - and currently startup advisor. If you want to to be a cofounder this is the real story behind the work, the process and the mindset. Listen to all the episodes - you’ll save yourself a ton of time and money.
  • Moritz134
    Really helped me figure out customer discovery (2nd time founder)
    Learned how to do customer discovery interviews etc
  • lobo8a
    A refreshing industry podcast free of pretense and chock full of value.
    Pablo does an outstanding job gathering lessons learned by entrepreneurs looking for product market fit. Through a self-deprecating approach that is underpinned by years worth of experience as an operator and investor, Pablo’s honest and informative conversations with founders yield insights gleaned through a straightforward retelling of how each founder’s market fit lesson was learned — or missed.
  • HeatherFormerHooter
    Seems Like Quality Content
    ….but there was no intro or context provided, so I spent the whole episode wondering who this host was, who this podcast was aimed at and who the people he was talking about even were. That said, there seemed to be some valuable points in there. Just wish they had been set up for a new listener to understand.
  • taylorelysemo
    So needed
    Startup success is impossible without PMF. This podcast offers insights and inspiration for making product market fit a reality for your startup.
  • kristamischell
    Insight for every entrepreneur
    Pablo does a great job focusing each episode on a specific topic or interview with an interesting entrepreneur. As a podcaster, I walked away with tangible action items for my show. Looking forward to listening to more eps!
  • Moms Overcoming Overwhelm
    Learning So Much!
    As a budding entrepreneur, I has never heard of “product market fit” before listening to this podcast. I have learned so much in such a short amount of time! I especially enjoyed the recent episode with Marty Krátký-Katz about being a relentless “cockroach” that doesn’t give up, no matter what- if you know the problem you’re wanting to solve is still out there. A great listen for any entrepreneur! Sincerely, Emily
  • C2theN
    Deep into Product Fit
    As a marketer, I was excited to listen to this podcast to get a different view of how different products fit into different markets. It’s amazing how thorough the interviews are with the guests. There is a lot to be learned and I look forward to becoming better educated by tuning in to future episodes.
  • Jodwriter
    Great Content, Quick Show
    There is nothing generic about this business podcast. It separates itself from the pack with quick, no-nonsense insights.
  • SirEskimo
    Bravo
    I listen to a lot of podcast hosts ramble on and this man does not. I appreciate that
  • Aleja Zolper
    Great show
    As a startup founder I thought this was really helpful. Lots of specific advice about the very early stages.
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