Brainfluence

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Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at RogerDooley.com

Recent Episodes
  • iMotions, Affectiva and Neuromarketing with Peter Hartzbech
    Feb 21, 2025 – 29:56
  • Cruise Industry Insider: Making Waves with Lisa Lutoff-Perlo
    Jan 6, 2025 – 27:45
  • Marshall Goldsmith’s AI Legacy: Free MarshallBot for Better Leadership Globally
    Nov 27, 2024 – 31:00
  • AI Podcasts, Google NotebookLM and Pricing Psychology
    Oct 31, 2024 – 28:30
  • The Future of Airline Customer Experience: Call Centers, AI and New Regulations with Mario Matulich
    Sep 29, 2024 – 30:52
  • The Illusion of Choice with Richard Shotton
    Aug 23, 2024 – 33:51
  • Better Customer Interactions: New HBR Study
    Aug 18, 2024 – 30:13
  • Tightwads and Spendthrifts with Scott Rick
    Jun 18, 2024 – 25:25
  • Negotiation Essentials with Keld Jensen
    May 23, 2024 – 31:20
  • Mindstuck with Michael McQueen
    Apr 28, 2024 – 32:12
  • Micah Solomon: The Art of Exceptional Customer Experience
    Apr 21, 2024 – 33:02
  • The Psychology of Pricing with Leigh Caldwell
    Jan 26, 2024 – 31:02
  • Design Your Business to Run Itself with Mike Michalowicz
    Nov 17, 2023 – 28:47
  • What Your Employees Need and Won't Tell You with Melina Palmer
    Aug 18, 2023 – 33:24
  • REWIRED with Dr. Carl Marci
    Aug 2, 2023 – 28:09
  • The JOLT Effect with Matt Dixon
    Jul 17, 2023 – 28:24
  • Belonging to the Brand with Mark Schaefer
    Jul 5, 2023 – 30:04
  • Immersion with Paul Zak
    Jun 9, 2023 – 31:23
  • Using Behavioral Science in Marketing with Nancy Harhut
    May 29, 2023 – 32:07
  • Evolutionary Ideas with Sam Tatam
    May 19, 2023 – 30:55
  • Write a Must-Read with AJ Harper
    Mar 29, 2023 – 30:34
  • Tom Peters' Compact Guide to Excellence
    Feb 16, 2023 – 31:21
  • The Power of INaction with Jinny Uppal
    Jan 4, 2023 – 28:50
  • CUES: The Secrets of Charismatic Communication with Vanessa Van Edwards
    Nov 29, 2022 – 24:03
  • Eric Barker on Plays Well With Others
    Aug 26, 2022 – 28:11
  • Neuromarketing in Business with Benny Briesemeister
    Jul 8, 2022 – 31:10
  • Choice Architecture with Eric Johnson
    Jun 6, 2022 – 34:49
  • Cognitive Branding with Sandeep Dayal
    May 13, 2022 – 26:39
  • The Ultimate Marketing Engine with John Jantsch
    May 3, 2022 – 27:02
  • Brainfluence - Trust and Inspire with Stephen M. R. Covey
    Apr 6, 2022 – 27:08
  • Dorie Clark on The Long Game
    Mar 9, 2022 – 28:47
  • Dan Pink on The Power of Regret
    Feb 22, 2022 – 26:18
  • Wired Co-founder Kevin Kelly's 50-Year Project
    Jan 12, 2022 – 24:43
  • Wired Co-founder Kevin Kelly's 50-Year Project
    Jan 12, 2022 –
  • Business Unusual with Nathalie Nahai
    Jan 7, 2022 – 32:53
  • Sludge with Cass Sunstein
    Dec 24, 2021 – 27:50
  • The Referable Speaker with Andrew Davis
    Oct 26, 2021 – 30:56
  • Online Neuromarketing with Thomas Zoëga Ramsøy
    Jul 29, 2021 – 34:38
  • A Minute to Think with Juliet Funt
    Jul 22, 2021 – 31:03
  • Hybrid Work and Leading Remote Teams with Gleb Tsipursky
    Jul 15, 2021 – 35:20
  • The Psychology of Incentives with Richelle Taylor
    Jul 8, 2021 – 35:25
  • Be Exceptional with Body Language Expert Joe Navarro
    Jul 1, 2021 – 35:22
  • Badvertising – Why So Many Ads Suck, with Jim Morris
    Jun 24, 2021 – 37:08
  • How You Can Reverse Engineer Success with Ron Friedman
    Jun 17, 2021 – 35:10
  • How Customer Experience Can Drive R&D with Ray Iveson
    Jun 10, 2021 – 31:19
  • Find Out What Your Customers Can’t Tell You with Melina Palmer
    Jun 3, 2021 – 30:41
  • Smartwatch Neuromarketing with Paul Zak
    May 27, 2021 – 30:16
  • Listen to Win with Ximena Vengoechea
    May 20, 2021 – 33:32
  • Winning Digital Customers with Howard Tiersky
    May 13, 2021 – 41:11
  • Robert Cialdini on the New and Expanded Influence
    May 6, 2021 – 32:09
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