Category Thinkers

Where the category design curious go to become category design capable… Category Thinkers is a podcast dedicated to exploring and demystifying the world of category design. Our mission is to help you identify, understand, and apply category design principles to your own ventures, no matter the industry or stage of your business journey. We believe that embracing category design strategies can unlock the potential of any business or individual, and we aim to debunk the notion that its application is limited to specific situations.




More
Recent Episodes
Episodes loading...
Recent Reviews
  • Professor Daymond d duck
    Category Mindblown
    Love this podcast! The conversations are legendary and I just finished the first category short. Give me more! Super helpful group of thinkers who are passionate about category design and teaching others how to unlock exponential outcomes!
  • justanothercasper
    Eye opening
    Great episode on AI as a category. Gave me a much better understanding of where AI will potentially integrate into existing solutions, and how it can be leveraged as a creative tool.
  • Ed Cravo
    How true differentiation is done.
    If you can’t differentiate you can’t sell, and category design is how true differentiation is done. Very excited this podcast exists, finally! Thank you Category Thinkers!
  • Bruce Scheer
    Engaging and thoughtful
    Category thinking is brain food, and the hosts and guests are definitely in front in their category thinking. Loved the episode with the OG Christopher. So grateful he “open sourced” category design thinking to the rest of us.
  • @coreyquinn
    Finally a show for Category Designers
    Finally a show and a community where I can meet and connect with other people who are learning about and mastering Category Design. Love it!
  • jrougeux
    Learn how to put category design into practice
    This show brings category designers together - founders, CEOs, VCs, marketers, engineers, soloprenuers, and everyone else. It’s a great way to learn what others are putting into practice and gain practical perspectives on category design.
  • ConnectWithPablo
    Been Waiting For This!
    Ever since reading Play Bigger, I’ve been dying to get into conversations about Category Design, but don’t have a place to do it. SO pumped it finally exists!
Similar Podcasts
Disclaimer: The podcast and artwork on this page are property of the podcast owner, and not endorsed by UP.audio.