Broke Business

Welcome to Broke Business – the money podcast for business owners, brought to you by The Broke Generation.

Broke Business was born out of my own experience dealing with the unique financial realities of self-employment. Going from employed, to employed with side hustle, to full time self employment has been... interesting to say the least. Being in business completely transforms your relationship with money, and presents new opportunities and challenges along the way. I created Broke Business as a space to have more conversations about money in business.

Broke Business will bring you:


  • tips on managing money as a business owner or freelancer

  • support on the financial challenges of self employment

  • ideas on how to make more money – and feel confident doing it!

  • insights into how your sense of self plays a role in business finances

  • an understanding of your own financial psychology in business

  • stories, insights and advice from fellow business owners who 'get it'

  • welcome relief from the 'girl boss' business narrative 

  • tips on resilience and bravery in business

  • a real, unfiltered look at the intersection of business and money

  • money conversations specifically for business owners and self employed people

Hosted by Financial Behaviour Expert, Emma Edwards, Broke Business will leave you feeling seen and heard when it comes to business and money, and give you practical and emotional advice on how to feel more financially confident in your business. 

Find Emma on Instagram at @the.brokegeneration. 

Recent Episodes
  • How to make money with email, with Peta Serras (again!)
    Aug 12, 2024 – 38:03
  • Building an underwear brand from scratch, with Emily Redmond
    Jul 29, 2024 – 39:38
  • How I make money online as an artist, with Claire Devine
    Jul 22, 2024 – 48:33
  • 9 lessons I've learned in 9 years of business(ish)
    Jul 15, 2024 – 44:31
  • Overcoming self doubt in business, with Dr Hayley Quinn
    Jul 8, 2024 – 01:04:05
  • Building an entrepreneurial business-first mindset, with Peta Serras
    Jul 1, 2024 – 46:08
  • Building a thriving personal brand on social media with Grace Andrews of Diary of a CEO and The Social Climber
    Jun 17, 2024 – 49:34
  • How to overcome tax time anxiety, with Mandy Stonard
    Jul 10, 2023 – 41:27
  • The art of being brave in business, with Iolanthe Gabrie
    Jul 3, 2023 – 42:52
  • 3 things business owners need to know this EOFY
    Jun 26, 2023 – 36:29
  • Business after burnout, with Dr Yumiko Kadota
    Jun 19, 2023 – 01:06:31
  • How to stop winging it in business, with Alice Benham
    Jun 12, 2023 – 01:05:57
  • The power of Profit First, with Najma Khan
    Jun 5, 2023 – 48:33
  • How your personal financial psychology affects your business success
    May 30, 2023 – 38:43
  • Admitting you want to be famous with Toni Lodge
    May 22, 2023 – 01:07:29
  • How to stop undercharging, with Jasmine Parasram
    May 16, 2023 – 55:54
  • My business story: from confused student to full time self employment
    May 14, 2023 – 53:21
  • Welcome to Broke Business
    May 12, 2023 – 02:48
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Disclaimer: The podcast and artwork on this page are property of the podcast owner, and not endorsed by UP.audio.