Smarter Marketer

This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

88. Dr. Robert Cialdini on Persuasion and Influence in Modern Marketing
Jun 4, 2025 – 53:16
87. Is ChatGPT Killing Google? Optimising for LLMs, AIO, and the Truth About AI and SEO in 2025 w. Joe Alder
May 21, 2025 – 37:19
86. Why Client-Agency Relationships Fail - And How to Fix Them w. Drew McLellan
May 7, 2025 – 39:05
85. How to Build Desire in Luxury and Property Markets w. Giverny Reid
Apr 23, 2025 – 29:17
84. State of the Pitch 2025 w. Darren Woolley
Apr 9, 2025 – 44:45
83. Emails with Mailchimp: The Power of First-Party Data, AI, Great Creative and More w. Anthony Capano
Mar 26, 2025 – 34:27
82. Rethinking Search: Google vs ChatGPT, Attribution, Audiences and the Future w. Rand Fishkin
Mar 12, 2025 – 51:27
81. The Power of Account-Based Marketing w. Paola Piccinno
Feb 26, 2025 – 41:15
80. Marketing Under Pressure: Managing Stress, Sleep and Decision-Making w. Dr. Jemma King
Feb 12, 2025 – 56:21
79. Persuasion, Manipulation and Behavioural Psychology: How Consumer Choice is Shaped w. Dan Monheit
Jan 29, 2025 – 48:52
78. Answering Your Marketing Questions for 2025 w. Joe Alder, Sam Dodson and Mariano Di Lascio
Jan 15, 2025 – 55:10
From the Archives: How to Build Your Personal Brand as a Marketer w. Fleur Brown
Jan 1, 2025 – 42:24
From the Archives: Career Advice From a Global CMO w. Ryan Bonnici
Dec 18, 2024 – 42:52
77. LinkedIn Ads That Work: Expert Tactics w. AJ Wilcox
Dec 4, 2024 – 45:57
76. Marketing Metrics That Matter: A Conversation w. Taz Bareham
Nov 20, 2024 – 38:27
75. The Future of Experiential Marketing: Trends and Innovations w. Laura Roberts
Nov 6, 2024 – 36:58
74. How to Target Your Audience Online w. David Roberts
Oct 23, 2024 – 44:07
73. The Future of SEO: Why Google’s Here to Stay w. Joe Alder
Oct 9, 2024 – 44:04
72. PR in The Digital Age: From Newsrooms to Influencers w. Andy Scales
Sep 25, 2024 – 36:43
71. Signs Your Agency is the Right or Wrong Fit w. David Lawrence
Sep 11, 2024 – 32:42
70. Countdown to 2025: What Marketers Need to Kick-off w. Sachin Rajah
Aug 28, 2024 – 36:05
69. How Marketers Can Run Better Pitches w. Darren Woolley
Aug 14, 2024 – 56:39
68. Content Marketing in the Age of AI w. Marcus Sheridan
Jul 31, 2024 – 51:36
67. Building Brand Identity Through Sound w. Ralph van Dijk and Ramesh Sathiah
Jul 17, 2024 – 34:35
66. How To Fix A Failing Campaign w. Sachin Rajah
Jul 3, 2024 – 38:03
65. eCommerce Lifecycle Marketing in 2024 w. Joshua Chin
Jun 19, 2024 – 49:27
64. AI in Marketing: Hype vs. Reality w. David Lawrence
Jun 5, 2024 – 44:42
63. Project Management for Marketers w. Gavin Watson
May 22, 2024 – 32:49
62. Measuring the Impact of Your Marketing w. Paul Sinkinson
May 8, 2024 – 39:40
61. The Importance of First-Party Data w. David Lawrence
Apr 24, 2024 – 30:07
60. Rise of the Fractional CMO w. Taz Bareham & Danielle Stitt
Apr 10, 2024 – 42:10
59. Short-Form Video Secrets: Crack the Code on TikTok, Reels, and Shorts w. Edwin Smith
Mar 27, 2024 – 44:56
58. Marketing for Change: Smashing Stereotypes & Shaping Culture w. Cindy Gallop
Mar 13, 2024 – 45:49
57. Understanding Google Consent Mode & Facebook CAPI w. Sachin Rajah
Feb 28, 2024 – 15:43
56. Career Advice, AI and the Future of Marketing w. Hubspot's Kat Warboys
Feb 14, 2024 – 43:09
55. How to Find the Right Agency For Your Business w. Drew McLellan
Jan 31, 2024 – 37:21
54. Answering Your Marketing Questions for 2024 w. Kayley Melham
Jan 17, 2024 – 33:17
(Repeat) Balancing Brand and Performance w. Lindsay Rogers + Tristan Velasco
Jan 3, 2024 – 40:53
(Repeat) What You Need To Know About SEO in 2023 w. Daniel Costa
Dec 20, 2023 – 43:48
53. How to Start a Podcast w. Kayley Melham
Dec 6, 2023 – 35:38
52. What You Need To Know about GA4 w. Sachin Rajah
Nov 22, 2023 – 22:48
51. How to Use AI When Copywriting w. Ralph Grayden
Nov 8, 2023 – 31:22
50. Drawing Insights and Forming Strategy w. Julian Cole
Oct 25, 2023 – 45:45
49. Dark Social and Attribution Challenges w. Rand Fishkin
Oct 11, 2023 – 51:41
48. Advice for Marketing Graduates Breaking Into the Industry w. Ryan Bonnici
Sep 27, 2023 – 47:27
47. Preparing For Black Friday & Cyber Monday w. Iain Calvert
Sep 13, 2023 – 35:20
46. The Growth of Out of Home For Australian Marketers w. Josh Gurgiel
Aug 30, 2023 – 38:38
45. Career Advice from 2022 Australian CMO of the Year w. Aimee Engelmann
Aug 16, 2023 – 38:35
44. Local SEO in 2023: 7 Ways to Improve Your Local Search with Daniel Costa
Aug 2, 2023 – 21:46
43. How To Build Your Personal Brand As a Marketer w. Fleur Brown
Jul 19, 2023 – 41:39